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SEO Guide: 5 Ways a Blog Can Increase Your Visibility

In today’s digital landscape, 77% of Fortune 500 companies have taken to blogging as a method of establishing their online presence. But blogging isn’t exclusively for business behemoths; it’s a valuable tool for all businesses seeking to enhance visibility online.

Improve SEO Rankings

The Power of Unique Content

Google thrives on fresh, unique content. By consistently adding distinctive content to your website, you provide Google’s web spiders with new material to index, leading to new pages being listed in search results. That’s why maintaining a regular blogging schedule is vital for enhancing your website and, by extension, your brand’s visibility online.

Establish Yourself as an Expert

Writing Pertinent Articles

The more you create content on topics relevant to your industry, the more you’ll be perceived as an authority in your field. For instance, if you run a publishing company, writing about ‘writing better’ could attract more clients. They’ll visit your site to read your content and may end up signing up for your services.

Leverage Social Media Channels

Sharing Blog Articles

One of the fantastic benefits of blogging is the ability to share your content across different platforms where you have a presence. This could include social media channels or even transcribing your blogs into podcasts. There are countless innovative ways to repurpose your content, boosting your SEO rankings, and driving more traffic to your business.

Guest Blogging

The Power of Backlinks

Guest blogging is far from being a fleeting trend or a dubious scheme. It presents significant value in bolstering your expert status and adding backlinks to your website. These backlinks are highly valued by Google and significantly boost your SEO stats.

Refresh Old Content

Don’t Forget Your Old Blog Posts

Your old blog posts continue to work tirelessly in improving your SEO rankings. Google loves fresh content, so make sure to refresh your posts annually. Google will appreciate your efforts in keeping your website updated with fresh content.


This SEO guide is by no means exhaustive, but it certainly lays the groundwork for enhancing your blog’s visibility. It’s essential not to be intimidated by the breadth of the task at hand. Begin by implementing these tips one step at a time, and soon enough, you’ll start to see tangible results.


What is the importance of unique content in improving SEO rankings?
Unique content gives Google’s web spiders something new to catalog on your website and new pages to pull up in search results. This improves your website’s visibility.

How can blogging establish me as an expert in my field?
The more articles you write on various topics related to your field, the more you will get known as an expert by others in your industry. This can attract more clients to your services.

How can I leverage social media channels through blogging?
You can share your blog articles on various social media platforms where you have a presence. This will increase traffic to your website, improving your SEO rankings.

What are the benefits of guest blogging?
Guest blogging can help you build your reputation as an expert in your field and add valuable backlinks to your website. These backlinks are highly valued by Google and boost your SEO stats.

Why should I refresh old blog posts?
Google loves fresh content. Returning once a year to refresh old blog posts keeps your content up-to-date and continues to boost your SEO rankings.

Take the Next Step with BDX Omaha

Don’t be daunted by the path to digital visibility; BDX Omaha is here to help! We provide comprehensive digital marketing services tailored to the needs of small businesses like yours. Our offerings include SEO, PPC, and content services, among others. Optimize your online presence, build your brand, and reach your business goals with our dedicated team by your side. Don’t wait another day to elevate your business’s online visibility. Click below to sign up for a free client portal account and discover the difference we can make.

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