The Small Business That Needed Big Results
When Troy, the owner of Skyline Electric, first reached out to Beardman Design, he was at a crossroads. His business was thriving offline, thanks to years of hard work, but his website? It was practically invisible.
Every month, potential customers were searching for electricians in his area, and instead of finding Skyline Electric, they were landing on his competitors’ sites. Mike wasn’t just missing out on leads—he was losing revenue to businesses with weaker services but better online visibility.
That’s when he said, “I need a website that works for me.” And that’s when Beardman Design got to work.
The Diagnosis: Why Most Websites Fail at Lead Gen
Mike’s situation wasn’t unique. The truth is, many small businesses have websites that look fine but don’t perform. And in today’s digital-first world, looking fine isn’t enough.
Here’s what we discovered about Skyline Electric’s old website:
- Poor Search Engine Rankings: It wasn’t optimized for key terms like “electrician near me” or “residential electrical services.”
- Low Engagement: Slow loading speeds and outdated design meant visitors bounced within seconds.
- Zero Lead Generation Features: No clear calls to action, no forms, no way for potential clients to easily get in touch.
It wasn’t just a website issue—it was a lead generation problem.
The Beardman Design Approach: Turning Search Engine Marketing into a Lead Gen Machine
At Beardman Design, we don’t just build websites. We craft solutions that help businesses like Troy’s dominate their markets. Here’s how we transformed Skyline Electric’s online presence:
1. Custom Website Design with Conversion in Mind
We designed a sleek, modern website that was mobile-friendly, fast, and user-focused. Every page was built to guide visitors toward one goal: converting them into leads.
2. Search Engine Marketing (SEM) That Delivers Results
We optimized Skyline Electric’s site for high-intent keywords like:
- “Best electrician in Omaha”
- “Residential electrical services near me”
- “Emergency electrician 24/7”
Through targeted Google Ads and local SEO, we made sure Skyline Electric wasn’t just visible—it was the first choice for anyone searching.
3. Lead Generation Tools
We added lead gen features like:
- A prominent Contact Us button on every page.
- Simple, optimized forms to capture inquiries.
- Click-to-call functionality for mobile users.
These small tweaks had a massive impact, making it easy for potential clients to take action.
The Results: Search Engine Marketing in Action
In just one month, Skyline Electric’s new website and SEM strategy delivered measurable results:
✅ Traffic Doubled: More people were finding Skyline Electric online than ever before.
✅ Bounce Rate Dropped 35%: Visitors were staying longer and exploring services.
✅ Lead Gen Skyrocketed: They received more inquiries in 4 weeks than they had in the previous 3 months combined.
Troy wasn’t just happy—he was floored. “I wish I’d done this years ago,” he told us.
Why Lead Gen + SEM = Business Growth
The lesson here? A well-designed website is only part of the equation. To dominate your market, you need a strategy that combines:
- Search Engine Marketing: To ensure you’re visible to the right people at the right time.
- Lead Generation Tools: To convert that visibility into action.
At Beardman Design, we specialize in creating this perfect synergy, delivering results that go beyond clicks and page views.
Your Turn: Is Your Website Working as Hard as You Do?
If your website isn’t generating leads or helping your business grow, it’s not doing its job. Don’t let your competitors outrank you or steal your customers.
Let’s build you a website that doesn’t just exist—it dominates.
💡 Ready to take your lead gen and search engine marketing to the next level?
Schedule a free consultation today and let’s talk about how Beardman Design can transform your business.
